Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand with nearly 3,400 restaurants worldwide. The Arby’s brand purpose is to “inspire smiles through delicious experiences.” Arby’s delivers on its purpose by celebrating the art of Meatcraft with a variety of high quality proteins and innovative, craveable sides, such as Curly Fries and Jamocha shakes. Arby’s Fast Craft restaurant services feature a unique blend of quick serve speed combined with the quality and made for you care of fast casual. Arby’s Restaurant Group, Inc. is the franchisor of the Arby’s Brand and is headquartered in Atlanta, Ga.
New Mighty Mini Sandwiches
Next month the Arby’s chain will make a new three-item line of Mighty Minis sandwiches a local-option LTO for operators in select markets around the country, the company confirmed. The line includes small sandwiches with its signature sliced roast beef or hot turkey in three varieties: Spicy, Crispy Onion and Original. Offered in pairs, the Minis will be priced at two for $2.69
Value-priced mini sandwiches have been around at least since Burger King’s introduction of Burger Bundles in 1987 (subsequently tried as BK Minis), and White Castle and Krystal minis go way back, of course. But the mini-burger idea gained new prominence in 2009 when Jack in the Box introduced its Mini Sirloin Burgers (purged from the menu in 2011). Steak ‘n Shake was one of several that joined the mini-burger trend, adding Steakburger Shooters (which remain on its menu). The mini-burger fad has since morphed into the popularity of small snack items such as McDonald’s Chicken McBites, Sonic’s Jumbo Popcorn Chicken
and Burger King’s new Loaded Tater Tots.